So you’ve got this great website and you’ve got a process in place to keep it current with up-to-date information. Now you can sit back and rest on your laurels and congratulate yourself on a job well done. Not Quite! Your job has just begun. In the wonderful world of the Web, visitor’s expectations run high; they like to see sites that are in a constant state of change with increasing amounts of new information and functionality that set you apart from every other site. This is especially true of business sites where the competition for market share is fierce. In order to stay competitive, it may be necessary in the not-too-distant future you may have to consider a facelift or in some cases a major redesign. At first, this seems like a scary thought, but if properly planned and executed can be fairly painless. There are a number of factors that will dictate the timing and type of change you will want to make to your site.
The beauty of the Web is that it provides a unique form of communication that can be updated almost instantly as soon as changes require. The catch is that because changes can be made so quickly, visitors tend to expect it.
A couple of factors come into play when determining whether a web site simply needs a simple managed facelift or a complete redesign. Finally, consider creating a web ad to be placed on the Chamber web site to showcase your business as well to provide a pathway to your new look web site.