Having been in the web design business for a little over 10 years, we’ve had occasion to look at hundreds and hundreds of web sites when doing research for our clients in order to “scope out the competition”, and try to do something just a little bit better and a little bit different. While doing this research, a couple of things quickly become apparent. Sites that appear high in search engine ranking show a lot of forethought, planning and effort in presenting a site that is truly representative of the business. It’s also apparent that a lot of money has been invested in a professionally created site. We’ve also seen the other end of the spectrum where businesses in a effort to “doing things on the cheap” have cobbled together a do-it-yourself site just for the sake of having a presence in the Internet. I won’t ruin anybody’s breakfast with details, but we’ve all seen them, haven’t we? (more…)